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It isn't easy being the Top Dog!!
So you finally got your website ranked #1 on the search engines. Congratulations -- that isn't an easy thing to accomplish. I know. Web promotion is my life! And if you're #1, web promotion must be your life, too (most web promotors wish there was a little more to life, I must admit).
The problem with being number one on the search engines is that you have competitors who want to be there as much as you do. It's frustrating to keep submitting your site to the search engines only to see your competition keep the number one spot... That's why the smart ones check out your site and copy your techniques for getting to the number one spot -- suddenly you're not number one anymore.
I know I've seen it happen plenty of times. Some people will only see what you do and use it for ideas on their own sites. Others will actually copy your site word for word and upload it to their own website for submission to the search engines. Either way, you're out a lot of hard work and research. Maybe you paid a lot of money for top ranking... some promotion services charge an arm and a leg... they should -- it isn't easy to put someone on top.
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